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Tangerine wins global award for AI native leader of the year

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Australian telco Tangerine has been named AI Native Leader of the Year at the MVNOs World Congress in Vienna, Austria, on 13 May 2025. The award recognises Tangerine’s innovative partnership with Sourse AI and its commitment to embedding fast-moving technology into telco through mobile and data innovation.

Judges at the MVNO World Congress praised Tangerine’s globally competitive strategy and its ability to deliver cutting-edge technology to customers.

Chief Executive Officer Andrew Branson said the award was a testament to Tangerine’s technology-first approach: “We are delighted to be recognised as the best globally in the MVNO sector for combining AI technology with our already innovative products. Embedding fast-moving technology into telco through mobile and data innovation is core to our brand values.

We knew that we were rare in the market in investing in this type of technology, and the benefits and results have proved that we have offered customers the ability to make the right choices for them. Customer acquisition and retention rates saw a notable increase, and we are very proud to be a technology-first brand.”

Tangerine has also achieved an Australian first by launching the smartwatch e-SIM Shared Number plan, available on all 5G plans.

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